"Road Trip" design
For the MethodsNYC "Around the World in 90 Days" collection.
Artist : Deseo
Art Direction : Serge Milstein
From concept to completion:
After initial email exchange with the artist, he agrees to take on project.
We discuss the theme for this particular collection and brainstorm options.
First sketch from artist:
We discuss the sketch over the phone. Brand identity and character development are the main topics of conversation.
After confirming finished sketch, the artist inks the drawing:
Once inking is complete, I vectorize the inked drawing:
I layout the graphic with a fine zig-zag element for background,
then create different colorways and production file for printer.
I create marketing collateral in the form of web banners, photo advertisements, and motion graphics.
